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Describing scope, quantifying outcomes, and separating your contribution from your team's honestly.
3 questions in Behavioural & Culture Fit.
Pick unasked work that solved a problem other people were feeling, show that you sized it before starting and told someone you were doing it, and be able to say what you chose not to fix — unsanctioned effort only reads as initiative when it was also disciplined. Use this ownership answer to show the decision, trade-off, and evidence rather than a memorised definition.
Choose work where you made decisions rather than executed someone else's, spend the answer on the unglamorous middle and the parts nobody assigned you, and make the causal chain from your actions to the outcome credible rather than reaching for the most impressive number you can find.
Choose work whose value you can state in the terms the business used, explain why you are proud of it in a way that reveals your standards, and be ready to be precise about which parts were yours. The choice itself is the signal the interviewer is reading.