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Browse 3 real-world technical and behavioral interview questions about Cold start. Review scenarios, edge cases, and architectural best practices.
Serve context instead of history: popularity conditioned on the country, device and referrer you already have, then re-rank on the first two clicks of the session with a model that needs no user identity. Reserve slots for exploration, and segment every offline metric by history length, because a metric averaged over users with history cannot see this cohort at all.
Scale on queue depth or in-flight concurrency rather than request rate, because a GPU replica that takes minutes to load weights cannot be added after the queue has already formed. Then decide deliberately how much warm capacity to keep, since that is what you are paying to avoid cold starts.
Fall back to content features and segment popularity while behavioural signal is absent, then blend towards collaborative scores as interactions accumulate. New items also need guaranteed exploration impressions, or the already-popular items take all the traffic and nothing can dislodge them.