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Preptima
hardDesignScenarioMidSeniorStaff

Shoppers keep clicking search results for things they cannot buy - out of stock, discontinued, or not available where they are. How do you fix that without wrecking relevance?

6 min readUpdated 2026-08-15Target archetype: Big Tech, Enterprise Captive, Product Startup

Answer

Short answer

Separate the three cases first, because they need different treatment. Availability is a per-request fact rather than an index field, so filter at query time from a fast availability source and reserve suppression for what is genuinely delisted.

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Likely follow-ups

  • A line is out of stock in the shopper's region and available for delivery from another. What do you show?
  • How would you keep availability filtering from becoming the slowest part of your query?
  • The product is discontinued but the page ranks well in organic search. What do you do with the URL?
  • What metric would tell you tomorrow that your index has gone stale, before anyone complains?

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